Farmingdale University
The goal was to send graduates something they would actually keep and use, while reminding them of their connection to Farmingdale.
Introduction
Farmingdale University was looking for a thoughtful way to recognize and celebrate their graduating students.
Because of COVID restrictions, students were not able to gather together for the traditional graduation experience. The university wanted to still create a meaningful moment for graduates, even if the gift had to be sent by mail instead of handed out in person.
They needed a graduation gift that was:
*Small and easy to mail
*Useful for students after graduation
*Affordable for a large group
*Branded with the school ’s identity
*More meaningful than a standard giveaway
*Practical for students entering the next stage of life
The goal was to send graduates something they would actually keep and use, while reminding them of their connection to Farmingdale.
Solution
ReturnMe helped Farmingdale University create a branded bag tag that could be mailed directly to graduating students.
The bag tag was a perfect fit because it was lightweight, flat, and easy to include in a mailer. It gave the university a professional, useful gift that students could attach to backpacks, laptop bags, luggage, gym bags, or work bags as they moved on to careers, travel, further education, or new opportunities.
Each tag included ReturnMe ’s lost-and-found recovery service, giving students a practical way to help protect their belongings while keeping their personal information confidential.
Benefits
The Farmingdale graduation gift worked well because it combined emotional value with real usefulness:
*Easy to mail to students during COVID restrictions
*Useful for graduates as they moved into the next chapter of life
*Branded school keepsake that students could keep for years
*Practical lost-and-found protection for bags and personal items
*More meaningful than ordinary promotional products
*Small and lightweight, making it ideal for large-scale mailing
*Ongoing school pride every time students used the tag
Instead of sending a simple card or generic item, Farmingdale was able to send a gift that felt thoughtful, useful, and connected to the student experience.
Results
The ReturnMe bag tag gave Farmingdale University a simple but effective way to celebrate graduates during a difficult time.
Even though students could not gather together in person, the university was still able to send each graduate a branded gift of appreciation that felt personal and practical. The tag served as both a graduation keepsake and a functional item students could use in everyday life.
The program helped Farmingdale stay connected to graduates and gave students a useful reminder of their school as they moved forward.
Conclusion
Farmingdale University needed a graduation gift that could be mailed during COVID while still feeling thoughtful, useful, and connected to the school.
ReturnMe delivered a branded bag tag that gave graduates a practical gift they could use on bags, luggage, and everyday belongings. It allowed Farmingdale to recognize students from a distance while still creating a meaningful branded moment.
The result was a simple, mailable, and memorable graduation gift that helped the university celebrate its students during a time when in-person recognition was not possible.