AMEX

Introduction

AMEX, a globally recognized financial services brand, was looking for a memorable gift for guests attending their golf tournaments.

They did not want to give the ordinary golf swag that many players already receive at tournaments, such as golf towels, balls, hats, or tees. They wanted something that would feel unique, different, and useful — a gift golfers would actually appreciate and keep.

Another important goal was to choose a product that would continue delivering value after the tournament was over. AMEX wanted their guests to use the gift not only while golfing, but also in everyday life.

Solution

AMEX chose the ReturnMe Golf Kit.

The golf kit was a perfect fit because it protected multiple items golfers commonly lose or misplace, including golf bags, golf clubs, keys, range finders, mobile phones, and other valuables. Each item in the kit included ReturnMe ’s lost-and-found recovery service, giving golfers a practical way to help recover their belongings if they were ever lost.

The kit also allowed AMEX to place their logo on multiple useful items, creating strong brand exposure both on and off the golf course. With the included key tag and mobile tag, AMEX ’s brand could remain visible on items guests carried every day — even when they were not playing golf.

Benefits

The AMEX golf kit stood out because it offered more value than a typical tournament giveaway:

• *Unique and different from ordinary golf swag

• *Useful for golfers during tournaments and regular rounds

• *Practical beyond golf, especially with the key tag and mobile tag

• *24/7 brand exposure on everyday items like keys and phones

• *Lost-and-found protection for golf bags, clubs, phones, keys, and other valuables

• *High perceived value because the gift solved a real problem golfers understand

• *Memorable experience that guests wanted to share with others

  
  

Result

The AMEX golf kit was a major hit with tournament guests.

Golfers loved the idea because it was something they had not seen before, and it solved a real problem — golfers often misplace clubs, rangefinders, keys, phones, and other personal items while playing.

The response was so strong that AMEX ran out of kits because guests were asking for extras for their golf buddies. This showed that the gift was not only appreciated, but actively wanted.

Because of the positive reaction, AMEX ordered more golf kits for future golf tournaments.

Conclusion

For AMEX, the ReturnMe Golf Kit delivered exactly what they were looking for: a golf tournament gift that was unique, useful, and memorable.

By choosing a product that helped golfers protect their valuables while also providing everyday brand exposure, AMEX created a tournament gift that stood out from ordinary golf swag and continued delivering value long after the event. Guests were excited by how different the kit was, and many wanted extras for friends and golf partners. AMEX quickly saw that the golf kit was more than a giveaway — it was a practical, memorable branded experience.