ANZ Bank
ANZ wanted to bolster a thriving mortgage division by building goodwill and enhancing customer retention by rewarding mortgage customers with a gift. Criteria included affordability, security, usefulness, and ease of shipping.
Introduction
ANZ Bank, one of the largest financial institutions in Australia and New Zealand, wanted to strengthen customer retention within its growing mortgage division. They needed a gift that was affordable, secure, useful, and easy to distribute at scale—while also creating a meaningful connection with new homeowners.
Our Solution
ReturnMe key tags provided the ideal solution by aligning perfectly with homeownership. Designed for everyday use on house keys, the tags delivered both practical value and peace of mind through a global lost-and-found recovery service, all packaged in a personalized and thoughtfully branded gift experience.
Benefits
Personalized packaging and messaging for a meaningful touch
Highly relevant gift tied directly to homeownership
Built-in global lost-and-found recovery service
Strong emotional connection with new homeowners
Lightweight and easy to distribute at scale
High activation and engagement rates
Reinforces trust and strengthens customer relationships
Result
ANZ began with a small trial of 1,000 units, which quickly expanded to 5,000 due to overwhelmingly positive feedback. Following continued success, they rolled out the program to all 70,000 annual mortgage customers. The campaign achieved exceptionally high activation rates and strong customer appreciation, ultimately leading to consistent reorders over three consecutive years and becoming a core part of their customer retention strategy.
Conclusion
By choosing ReturnMe, ANZ transformed a simple customer gift into a powerful relationship-building tool. The combination of personalization, practicality, and real-world value created lasting goodwill, strengthened customer loyalty, and delivered a scalable solution that continues to perform year after year.